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Seller guides

Prepare the property so the right buyer can find it.

Four practical guides, in the order you will need them: price first, then presentation, then execution and paperwork. The 2026 market is balanced — it rewards preparation and punishes overpricing.

Updated: August 2026

In what order

Price first, photographs second.

The temptation is to start with the listing, because that's the visible part. But a listing with good photographs and the wrong price simply collects views without enquiries — and a property that sits on the market eventually sells for less than it would have if it had come out once at the right price. So the order is:

  • Price first. It decides whether you reach buyers with a suitable budget at all. Set it from real transactions, not from what the neighbours are asking.
  • Then presentation. Photographs decide whether the listing gets opened. You don't need a camera — you need a method and one afternoon.
  • Execution last. Documents, viewings and the sale itself have deadlines and traps; the checklist makes sure you don't skip a step.
Documents are the exception to the order. They take the longest to obtain, and a buyer with financing in place will not wait — start collecting them in parallel with setting the price.

A realistic price plus the right buyers equals a quick sale.

FinHome puts your property in front of buyers with a real, declared budget — the ones for whom your price is achievable. No enquiries from people without purchasing power, and no pointless viewings.

To the seller entry point

The content of these guides is informational and educational, and reflects publicly available market data as of July 2026. It is not a valuation of any specific property, nor investment, financial or legal advice. For a binding valuation, use an independent licensed valuer. FinHome is not a party to the transaction and does not guarantee a final price or a time to sell.